Creative
Locally-rooted creative
We translate the stories of a place into brands, spaces and editorial — the "character" we cultivated in Kaga, made together with local businesses.
About Us
Repair the land,
design the place.
As a town-making DX company and a locally-rooted creative agency — creating new value through design, across both the digital and the analogue.
Philosophy
Staying becomes meeting the region.
What we regenerate is more than buildings — the memory of the life once lived there, the pride of a town, the ties between people. When a single house lights up again, voices return to the village. That is the cycle we build across Kaga.
"Showing the local face" is not just a slogan. Fishers, farmers, craftspeople, the keepers of the hot springs — our houses stand together with those faces.
What we do
Make, tell, and host the region.
Machizukuri DX
Town-making, digitised
From mapping vacant and dormant properties to building booking and operations systems — circulating local resources through technology.
Stay
Small-scale lodging
We run 20+ whole-house rentals ourselves, starting with Kurosaki BASE. Running "inns with a local face" is our own laboratory.
Trust
10 years of hosting. Building the value of minpaku, with the region.
BASEYARZ has over 10 years of hosting experience. While maintaining Airbnb Superhost status, we engage — through community work, industry associations and academic forums — with the value of "lodging that works for society" through the regeneration of vacant houses.
We also keep up bottom-up activities that grow local hosts together: supporting the acquisition of the residential lodging-management licence, and sharing know-how for opening and self-sustaining minpaku across the Hokuriku region.
Airbnb Superhost
Airbnb Superhost
10+ years of hosting with consistently high ratings and a strong track record, maintaining Superhost status.
JAMTA
Japan Minpaku Tourism Association
Director, with an Ishikawa branch. Working with government and municipalities to shape rules and promote sound minpaku.
YADOKARI PROJECT
YADOKARI Project
After the 2024 Noto Peninsula earthquake, connecting minpaku owners nationwide with affected residents — 259 cases of lodging, supplies and recovery support across three phases.
Social Innovation
Disaster × Social Innovation
At the Japan Academy of Social Innovation, a 'Disaster Prevention & Social Innovation' study group was founded (organised by JAMTA's representative director). As a JAMTA director, BASEYARZ engages with lodging that works for society even in disasters.
History
- 2014
Renovated the Kawanishi family's 8th-generation vacant home in Kurosaki, Kaga — our first house. Kurosaki BASE begins.
- 2017
Expanded to the castle town of Daishoji and the hot-spring town of Yamashiro.
- 2020
Adapted to long-stay and workation demand with extended-stay houses.
- 2023
Launched B2B support for opening lodging businesses in vacant houses.
- 2025
Founded the YADOKARI PROJECT. Became a director of the Japan Minpaku Tourism Association (JAMTA) and established its Ishikawa branch, supporting Noto earthquake recovery and "lodging that works for society".
- 2026
Opened "UROCO B&L — Minpaku Consultation Counter" in Uroko-machi, Kanazawa: a help desk for launching and operating minpaku and obtaining the lodging-management licence, supporting new hosts across the Hokuriku region.
Company
| Company | BASEYARZ Inc. (former name: Kurosaki BASE) |
|---|---|
| Representative | Noriaki Kawanishi |
| Lodging manager | Yuki Kawanishi |
| Address | 105 Yu, Kurosaki-machi, Kaga City, Ishikawa |
| Founded | November 11, 2025 (regeneration work began in 2014) |
| Capital | ¥1,000,000 |
| Business | Locally-focused creative agency / whole-house lodging operation / town-making (machizukuri) DX & minpaku launch support |
| Licenses | Registered lodging manager (registration numbers are listed on each house page) |