Project
Giving form to a region.
A record of the projects we have taken on,
in design and in community-building.
FeaturedSelected work
-
Community / Regional 2026
Kaga Onsen-go Fireworks Festival in Katayamazu — Funding, Cultural Succession & Design
Katayamazu Onsen Tourism Association / Katayamazu Onsen Ryokan Cooperative
A fireworks festival held every August night over Lake Shibayama in Katayamazu Onsen, Kaga — running since 1980. BASEYARZ built the sponsorship-funding system, the cultural-succession support and the official website so the tradition can be carried into the future.
-
Branding 2025
KITAMAE BASE Kaga Hashidate — Community Co-creation Small Luxury Hotel
KITAMAE BASE Inc. (operator)
A 9-room small luxury hotel in the former-kaisen-ship port town of Hashidate, Kaga — a renovated ryotei reinterpreting the Kitamae ships’ spirit of “trade and co-creation.” Built with local carpenters, fishers and farmers, and creators from Kurosaki BASE (BASEYARZ). Operated by Kitamae BASE Inc.
-
Community / Regional 2026
Design Retreat Ishikawa (Spectrum Tokyo) — Lodging: KITAMAE BASE Kaga Hashidate
Spectrum Tokyo Inc. (organiser)
Spectrum Tokyo’s new field retreat for designers. Its first edition, held 27 Feb–1 Mar 2026 across Kaga, Noto and Kanazawa in Ishikawa, used “KITAMAE BASE Kaga Hashidate” — the community co-creation small luxury hotel that BASEYARZ creatives took part in building — as its base.
-
Branding
Kutani Mangetsu — Brand Design
Kutani Mangetsu (Kaga, Ishikawa)
One of the largest Kutani-ware and tableware specialists in the Hokuriku region — a complex with retail, pottery experiences and a restaurant. We designed the brand experience end to end: logo, signage, on-site experience design and gift packaging.
-
Branding
Kamameshi Manpuku & Café — Brand & Interior
Kutani Mangetsu, directly operated (Kaga, Ishikawa)
A kettle-rice restaurant run by Kutani Mangetsu. Built around the experience of eating from Kutani ware, we designed the brand, logo and interior as a whole.
-
Branding 2026
CANBASe — Brand Design & Website
CANBASe (Mitz Kanazawa / campervan rental)
Campingcar-rental service based at Kanazawa Station west exit, part of the Mitz Kanazawa complex. We designed the brand identity — logo, colour, naming — and built the reservation LP with Next.js and microCMS.
-
Branding 2026
Mitz Kanazawa — Brand & Experience Design
Mitz Kanazawa (Kanazawa, Ishikawa)
An experiential culture hub by the west exit of Kanazawa Station — the food-and-experience restaurant-bar “N3W”, the grown-ups’ outdoor playground “PLAYGROUND+”, and a camper-van rental.
-
Editorial / ZINE
Kagamibito — Regional ZINE
Kaga, Ishikawa
A ZINE profiling the people behind local enterprise in Kaga — the spirited men and women carrying the region’s future. We put faces and stories to the local makers.
-
Community / Regional 2025
YADOKARI Project
BASEYARZ (initiator / operator)
A disaster-relief project connecting vacation-rental (minpaku) owners across Japan with people affected by the Noto Peninsula earthquake — lodging, supplies and recovery support delivered across three phases, 259 cases in all.
WorksWorks
Selected works.
From corporate sites, e-commerce and recruiting to apps and public projects. With design at the core, we build everything from full-scratch to STUDIO, WordPress, BASE and Wix.
Corporate Sites
Full-scratch builds alongside STUDIO and WordPress.
- ITAKOTO ↗
- gravita
- Aero Concept
- HAO-BAG
- 千代田機電株式会社
- 泉印刷
- スウェーデンハウス
E-Commerce
Shops built on BASE, Wix and similar platforms.
- FOOD JEWELRY
- 会津のぶっさんめいさん
- mrupeinet
- HACHI SAKE
- 旅のはじまりビール
Recruiting Sites
- 日本ビジネスアート
- 株式会社カラフルカンパニー
- 合同会社DMM.com
- DMM GUILD インターンシップ
Portal / Service
- 結婚賛歌
- 家づくりナビ
- 金沢情報Web
Mobile Apps
- ピクティア
- Booket
- ITAKOTO ↗
- Punto
Public Sector
- こども交流センター
LINE Stickers
- 金沢弁スタンプ 他
* A selection. Details and links are added over time. For project enquiries, get in touch.
TalksTalks & events
Talks & community.
On design, UX and team-building, we have spoken at and hosted conferences and study groups.
- 2023/09/08 Speaker DIST.41「ゲームから学ぶUI/UX 2023」 ↗
- 2023/03/14 Speaker Figma Design 経営 ↗
- 2022/12/21 Speaker デザイナーのリレーションシップで加速するサービス開発 ↗
- 2022/12/03 Speaker Designship extra stage ↗
- 2022/10/13 Speaker 実践型で学べる講座「うけつぐデザナレ」 ↗
- 2022/10/12 Speaker Adobe MAX 2022 ↗
- 2022/09/09 Speaker あつまるデザナレ 2022|デザインの実践知があつまるカンファレンス ↗ 6,334 attendees
- 2021/03/17 Host & speaker リモートワークとワーケーション ↗ 15 attendees
- 2021/03/02 Organiser コ・デザイン読書会 第一回 ↗ 16 attendees
- 2021/02/26 Speaker 兼任が多いアジャイルチームをどう回す? ↗ 80 attendees
- 2021/02/22 Speaker ビットコインとか勉強会 #50 ブロックチェーンのUI/UX ↗ 49 attendees
- 2021/02/22 Speaker 組織文化にUXデザインをインストールする組織パターンの実践 ↗
- 2021/02/17 Host & organiser アプリのダーク化について誰も教えてくれなかったこと ↗ 25 attendees
- 2021/02/03 Host & organiser ぼくとわたしのアクセシビリティ ↗ 51 attendees
- 2021/01/13 Host & organiser 共創のチカラ — コミュニティだからできること ↗ 21 attendees
- 2021/01/07 Speaker TechFes GURURI「TBD(Tech, Business, Design)視点で考える組織デザイン」 ↗ 231 attendees
MediaMedia
Featured in media.
From books and talks on design and organisation to vacant-home renewal and multi-base, side-business ways of working — our design-led engagement with the region has been featured across media and on stage.
Talks & Design
Books, talks and writing — on design, the region, and working across several jobs.
- UIデザイン みんなで考え、カイゼンする。(栄前田勝太郎・河西紀明・西田陽子/エムディエヌコーポレーション) ↗
- 試して学ぶ スマートコントラクト開発(マイナビ出版) ↗
- 地域に変革を起こすデザイン経営のススメ ↗
- 地域と民泊と田舎の体験づくり ↗
- 古民家ゲストハウスで挑戦できる田舎づくり ↗
- これからの副業と複業/複業でデザインするライフスタイル ↗
- サービスと組織を育てるデザインリーダーシップ ↗
- 共業≒協業を目指すための、Atomic Designの使い方(ログミーBusiness) ↗
- Adobe MAX Los Angeles 2019 参加レポート(DMM inside) ↗
- chot.design — Sketch 初級〜応用編(デザイン学習サイト) ↗
Lifestyle & Region
Interviews on relocating, working across several jobs, and vacant-home renewal.